Client:

Wild Alaskan

Challenge:

The brand wanted to create a Facebook Ad aimed at Health-conscious men and women ages 30–45. The objective of the Ad was to increase brand awareness, as well as monthly subscriptions by persuading customers to visit the landing page.

Solution:

The main aim was to highlight the benefit and impact that the fish had on the consumer. I wanted the target market to truly understand the value that the fish would add to their everyday lives, without having to go out of their way to incorporate it.

The 1st person pronoun ‘I’ was used along with informative and relatable benefits in order to fit in with the tone of the project which was relatable and insightful.

The subtle use of emojis as well as the phrase ‘i feel like had gained a superpower’ helped fit in with the tone of fun whilst words like ‘brain-boosting’ and ‘supercharge’ spoke directly to the target audience.