Client:

Mariana Vale Fit

Challenge:

I created a landing page for Mariana Vale Fit which included a hero area and 3 additional sections to focus on the benefits of the personal training she provides. The sections focused on the ability to improve the client’s strength, achieve their workout goals and receive nutritional guidance.

This landing page was aimed at people wanting to become stronger in the gym but don’t know where to begin. It is for people looking for advice and guidance when it comes to their workouts.

Solution:

Hero Area - The main benefit highlighted in the hero area is the increase in strength and hitting their fitness goals. I chose to go with the headline ‘Build Strength & Hit Your Fitness Goals’, as this is the key message that Mariana wanted to get across as a personal trainer. The call to action ‘book a free consultation’ lets the potential client know that there is no immediate payment required and that they would only have a conversation to discuss their needs.

Sections - The 3 sections within the landing page showcased the key benefits that clients would gain if they worked with Mariana Vale Fit. I chose the headlines ‘improve your strength’, ‘achieve your workout goals’ and ‘nutritional guidance’ as these are the main benefits that the clients would get when they work with Mariana. I chose words such as ‘improve’ and ‘achieve’ as they are very powerful action words. They also help paint a picture for the client that they will be working towards a goal.

The nutritional guidance section showcases to the potential client that Mariana Vale Fit is not just a personal trainer but she is also able to provide some nutritional guidance to help them hit their targets.

Finally, I ended with a client testimonial before the final call to action. The testimonial matched with the before and after image above shows potential clients that Mariana Vale Fit will be able to help them reach their goals, and the images are proof of this. The use of a testimonial is used as social proof and to build trust with the audience.