Client:

Cheetos

Challenge:

I created a contest to collect email addresses from Cheetos key demographic (18 - 22 year old students) so they could send them coupons and promotions from Cheetos and keep the brand top-of-mind.

Solution:

The tone of voice I used was fun, bold, and cheeky in order to appeal to the target audience and build trust. The word selection of ‘craving for cheese’ and ‘late night snack syndrome’ helps to reinforce the tone of cheeky, whilst the header ‘never suffer hunger in lectures again’ directly appeals to the key demographic. The benefit used was enticing so that the audience would want to sign up.