3 Ways Copywriting can Improve Your Health and Fitness Business
Whether you’re getting ready for a new product launch or trying to increase your gym memberships and everything in between. Copywriting can be the perfect way to help you improve your health and fitness business in more ways than one. In this blog I’m going to discuss some of the benefits copywriting can have on your business.
Increase visibility
Effective copywriting will help you increase your visibility. Let’s say you’ve got a new healthy sports drink you’re ready to launch. You’re really excited about it, it’s the solution that everyone needs, it tastes nice, it’s zero calories and you’re ready to give it to the world. You launch the product and… there’s very little sales, almost none. You may ask yourself why no one bought it. It’s the perfect product, it can help so many people live a healthy lifestyle without compromising on great taste.
It didn’t sell because no one knew about it. And by the way, one Facebook post and an Instagram live about the product doesn’t count as letting people know.
People didn’t know because it wasn’t marketed effectively. Let’s take it out of the health and fitness world and into the entertainment world. There are so many talented musical artists out there, but we only know about the top 10-20. I’m sure there’s a woman in a small city somewhere with the voice of an angel that no one knows the name of. This is because they have not marketed themselves effectively. If she’s invisible, then the world can’t hear her voice.
The same applies to your health and fitness business. Effective copywriting will push your business to the forefront of people’s minds so that they know who you are, what you’re about and why they should be buying from you.
Your audience needs to see you before they can hear you.
Increase sales
As business owners we want to make money. We may also want to make a difference n the world, help people reach the next level and live a better life, but we also want to make money. Especially with a health and fitness related product or service you want to serve as many people as you can, and as a result of this you will increase you’re sales too. So, how does copywriting help increase sales. Effective copywriting will highlight the benefits of your business to your potential customers in a way that will connect with them. By using the right language and tone of voice that your customers can relate to, that will help attract customers to you and in turn buy from you. Copywriting will be able to help guide a curious browser into a devoted buyer by demonstrating how your service is an absolute must buy in their life.
Build brand trust
As you’re reading this blog you may think that I know a thing or two about copywriting (well at least I hope so) and that is because I am providing valuable content to my audience that will help them and in turn help me build my brand and trust with the audience. And this is what copywriting can do for you. Do you have a blog talking about the health benefits of working out in the gym. Are you posting on Instagram talking about the foods to eat that can help people lose weight. A copywriter will be able to help you produce content on a regular basis backed with statistics and research around the business that you have, and this will help position you as an authority in your field and in turn gain the trust of your audience.
Effective copywriting will position your business as the go to product or service. It tells the potential customers that you are an expert, and they absolutely need to listen to you. Your audience needs to know that you are the number 1 personal trainer for weight loss, that you are the person to help them with their problem.
Conclusion
So as mentioned, these are 3 ways that copywriting can help improve your business. There are many, MANY more ways that copywriting can help, and I will talk about them in future blog posts.
If you’re interested in growing your business and attracting your ideal health-conscious customers, then be sure to contact me.